Death Row Records in the mid-90s was a powerhouse that no one wanted to reckon with.\u00a0 There were plans of expansion.\u00a0 The establishment of a Death Row East with Eric B as the President and a roster consisting of the likes of Big Daddy Kane, Wu-Tang Clan (some members), Run DMC, Kool G Rap, Craig Mack, and others.\u00a0 With Dr Dre leaving the label and Tupac passing away it never came into fruition and the label fell apart.\u00a0 However, there were some notable artist that had been on the label in passing and recorded material that would see the light of day thanks to the internet.<\/p>\n
Recently Bow Wow had conducted an interview on the \u201cBreakfast Club\u201d had discussed Snoop discovering him and bringing him to the label.\u00a0 He was considered to be an affiliate of Daz and Kurupt\u2019s group Tha Dogg Pound.\u00a0 A few tracks are floating around from his early days.\u00a0 However, it was MC Hammer that had recorded a full project while on the label that was never officially released.\u00a0Hammer had forged a relationship with Suge Knight since the late 80s.\u00a0 He went quite in depth of his relationship with Suge Knight and Tupac with hip hop journalist Davey D back in 1997, shortly after his departure with Death Row.( http:\/\/www.daveyd.com\/hammer.html)\u00a0\u00a0 At the time of initially crossing paths Hammer was making the rounds promoting his album Lets Get It Started <\/em><\/strong>and Suge Knight was a bodyguard for Bobby Brown at the height of his career.<\/p>\n Over the next few years Hammer would go on to become one of the largest music stars in the industry, releasing several multi-platinum projects consecutively on Capital Records.\u00a0 Suge Knight would build up his music business acumen, having a publishing company and then eventually establishing Death Row Records with artist and producer extraordinaire Dr Dre.\u00a0 Death Row Records had become such a tour de force in the hip hop music industry, shifting the paradigm to a harder more aggressive sound that was coined as \u201cgangster rap\u201d.<\/p>\n Prominent artists like Heavy D and LL Cool J adopted the more aggressive sound to stay relevant in the marketplace.\u00a0 The highest profile artist though to change with the landscape was Hammer.\u00a0 He went on to release the album The Funky Headhunter<\/em><\/strong> in 1994.\u00a0 One of the tracks \u201cSleepin\u2019 On The Master Plan\u201d featured and was produced by Death Row duo Tha Dogg Pound consisting of Kurupt and Daz Dilinger.\u00a0 The album managed to go platinum.<\/p>\nMC Hammer – Sleepin’ On The Master Plan feat. Tha Dogg Pound
\n<\/strong><\/h3>\n