{"id":608,"date":"2018-06-21T16:38:49","date_gmt":"2018-06-21T22:38:49","guid":{"rendered":"https:\/\/hiphopnewsjournal.com\/?p=608"},"modified":"2019-07-15T16:39:06","modified_gmt":"2019-07-15T22:39:06","slug":"notorious-big-and-craig-mack-the-b-i-g-mack-attack","status":"publish","type":"post","link":"https:\/\/hiphopnewsjournal.com\/staging\/notorious-big-and-craig-mack-the-b-i-g-mack-attack\/","title":{"rendered":"Notorious Big and Craig Mack: The B.I.G. Mack Attack"},"content":{"rendered":"<blockquote><p>The year was 1994.\u00a0 Sean Combs aka Puff Daddy or Diddy had been let go from his position as vice president of Uptown Records talent and marketing divisions by his mentor Andre Harrell.\u00a0 At that point in time he had built up a track record helping shape and mold acts on the label\u2019s roster including Jodeci and Mary J Blige.\u00a0 He had also brought onto the roster the Notorious B.I.G. aka Biggie Smalls.\u00a0 Puff Daddy at the time was working on forming Bad Boy Records which was going to be distributed through Uptown Records.\u00a0 Biggie was going to be the first act on the new fledging label.<\/p><\/blockquote>\n<p>While on Uptown Biggie had been building up his name showing up on some high profile r&amp;b remixes including Mary J Blige\u2019s \u201cReal Love\u201d and Neneh Cherry&#8217;s &#8220;Buddy&#8221;. As well as appearances on tracks with hip hop heavyweights including Heavy D and 2Pac when they were close friends. Once Puff Daddy had been dropped from Uptown he had to figure out his next move.<\/p>\n<h3><strong>Mary J Blige &#8211; Real Love (remix) feat. Notorious B.I.G.<\/strong><\/h3>\n<p><iframe width=\"1080\" height=\"810\" src=\"https:\/\/www.youtube.com\/embed\/EvpbGIZt-7s?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Neneh Cherry\u00a0&#8211;\u00a0Buddy (remix) feat. Notorious B.I.G<\/strong>.<\/h3>\n<p><iframe width=\"1080\" height=\"810\" src=\"https:\/\/www.youtube.com\/embed\/jYtyvP7NlsM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h3><\/h3>\n<h3><strong>Heavy D \u2013Let\u2019s Get It On feat. 2Pac, Notorious B.I.G., Grand Puba &amp; Spunk Bigga<\/strong><\/h3>\n<p><iframe width=\"1080\" height=\"810\" src=\"https:\/\/www.youtube.com\/embed\/iff2uWAhans?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>During this time as well Puff Daddy had crossed paths with up and coming artist Craig Mack. Craig Mack\u2019s demo had landed in the hands of Puff Daddy while on Uptown Records.\u00a0 They then met for the first time at the legendary club \u201cMecca\u201d in Manhattan, New York.\u00a0 The way the story goes was that Craig Mack freestyled over a Mary J Blige song and Puff Daddy gave him a record deal on the spot.\u00a0 Ironically the first record they would work together on was the remix to Mary J Blige\u2019s song \u201cYou Don\u2019t Have To Worry\u201d off her album <em><strong>Whats The 411? Remix<\/strong><\/em>.<\/p>\n<h3><strong>Mary J Blige \u2013 You Don\u2019t Have To Worry (remix) feat. Craig Mack &amp; Puff Daddy<\/strong><\/h3>\n<p><iframe width=\"1080\" height=\"810\" src=\"https:\/\/www.youtube.com\/embed\/2oqLgbBvFTs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>Fortunately Puff Daddy was able to find a new home and distribution through Clive Davis\u2019s Arista Records.\u00a0 To create a buzz for the record label and these artists Puff Daddy came out with an unforgettable marketing campaign.\u00a0 He would package and distribute promo music from the both of them, packaged like a McDonald\u2019s Big Mac but would call it the B.I.G. Mack to play off the last names of the emcees monikers.<\/p>\n<p>The results would exceed everyone\u2019s expectations.\u00a0 Craig Mack\u2019s <em><strong>Funk Da World<\/strong> <\/em>would go gold and the single \u201cFlava In Your Ear\u201d would go platinum and the follow up single &#8220;Get Down&#8221; would go gold.\u00a0 As everyone knows Biggie\u2019s career went into the stratosphere with his album <em><strong>Ready To Die<\/strong> <\/em>eventually going 6x platinum and the single \u201cJuicy\u201d going gold while the follow up singles \u201cBig Poppa\u201d and \u201cOne More Chance\u201d both hitting the platinum mark.<\/p>\n<p>Craig Mack and Biggie would have two tracks together that were officially released.\u00a0 One of them was famously the \u201cFlava In Your Ear\u201d remix.\u00a0 The other track was titled \u201cLet Me Get Down\u201d which was released on Biggie\u2019s album <em><strong>Born Again<\/strong> <\/em>which came out in 1999.\u00a0 It was actually a reworking of a track they had done together circa 1994 that had come out on a Marc Ecko Lyricist Lounge mixtape. \u00a0As well as freestyles captured on radio shows of legendary Dj\u2019s Funkmaster Flex and Tim Westwood.<\/p>\n<h3><strong>Craig Mack &#8211; Flava In Your Ear (remix) feat. Notorious B.I.G, Rampage, LL Cool J, &amp; Busta Rhymes<\/strong><\/h3>\n<p><iframe width=\"1080\" height=\"810\" src=\"https:\/\/www.youtube.com\/embed\/PMbELEUfmIA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h3><\/h3>\n<h3><strong>Craig Mack &#8211; \u00a0Let Me Get Down feat. Biggie<\/strong><\/h3>\n<p><iframe width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/0yQt9o4W_ng?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h3><\/h3>\n<h3><strong>Craig Mack &amp; Biggie &#8211; Let Me Get Down (Born Again version)<\/strong><\/h3>\n<p><iframe width=\"1080\" height=\"810\" src=\"https:\/\/www.youtube.com\/embed\/NILI0CyN_7g?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h3><\/h3>\n<h3><strong>Craig Mack &amp; Biggie &#8211; \u00a0Funkmaster Flex Freestyle<\/strong><\/h3>\n<p><iframe width=\"1080\" height=\"810\" src=\"https:\/\/www.youtube.com\/embed\/s4CgF4paUqo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h3><\/h3>\n<h3><strong>Craig Mack &amp; Biggie\u00a0&#8211; Tim Westwood Freestyle<\/strong><\/h3>\n<p><iframe width=\"1080\" height=\"810\" src=\"https:\/\/www.youtube.com\/embed\/18BZaKrXP5g?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>The \u201cB.I.G Mack\u201d marketing campaign was the catalyst for Bad Boy Records with Craig Mack, Notorious B.I.G, and Puff Daddy making history.\u00a0 Bad Boy records would eventually become one of the most successful record labels of all time across all genres.\u00a0 Craig Mack would place his stamp on hip-hop being the first act to launch the label off the ground.\u00a0 Notorious B.I.G would create a legacy and be considered amongst the greats.\u00a0 Lastly Puff Daddy would eventually become a rich and powerful business mogul who is closing in on billionaire status.<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"f6g6q3UgfD\"><p><a href=\"https:\/\/hiphopnewsjournal.com\/craig-mack-beyond-flava-in-your-ear\/\">Craig Mack: Beyond Flava In Your Ear<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" src=\"https:\/\/hiphopnewsjournal.com\/craig-mack-beyond-flava-in-your-ear\/embed\/#?secret=f6g6q3UgfD\" data-secret=\"f6g6q3UgfD\" width=\"600\" height=\"338\" title=\"&#8220;Craig Mack: Beyond Flava In Your Ear&#8221; &#8212; Hip Hop News Journal\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"h8WhuyLTjM\"><p><a href=\"https:\/\/hiphopnewsjournal.com\/jermaine-dupri-and-biggie-brotherhood\/\">Jermaine Dupri and Biggie: Brotherhood<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" src=\"https:\/\/hiphopnewsjournal.com\/jermaine-dupri-and-biggie-brotherhood\/embed\/#?secret=h8WhuyLTjM\" data-secret=\"h8WhuyLTjM\" width=\"600\" height=\"338\" title=\"&#8220;Jermaine Dupri and Biggie: Brotherhood&#8221; &#8212; Hip Hop News Journal\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The year was 1994.\u00a0 Sean Combs aka Puff Daddy or Diddy had been let go from his position as vice president of Uptown Records talent and marketing divisions by his mentor Andre Harrell.\u00a0 At that point in time he had built up a track record helping shape and mold acts on the label\u2019s roster including [&hellip;]<\/p>\n","protected":false},"author":346,"featured_media":609,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[2,3],"tags":[345,419,87,283,288,426,418,425,199,178,5,421,422,424,289,427,262,423,344,420],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/hiphopnewsjournal.com\/staging\/wp-json\/wp\/v2\/posts\/608"}],"collection":[{"href":"https:\/\/hiphopnewsjournal.com\/staging\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hiphopnewsjournal.com\/staging\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hiphopnewsjournal.com\/staging\/wp-json\/wp\/v2\/users\/346"}],"replies":[{"embeddable":true,"href":"https:\/\/hiphopnewsjournal.com\/staging\/wp-json\/wp\/v2\/comments?post=608"}],"version-history":[{"count":6,"href":"https:\/\/hiphopnewsjournal.com\/staging\/wp-json\/wp\/v2\/posts\/608\/revisions"}],"predecessor-version":[{"id":2083,"href":"https:\/\/hiphopnewsjournal.com\/staging\/wp-json\/wp\/v2\/posts\/608\/revisions\/2083"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hiphopnewsjournal.com\/staging\/wp-json\/wp\/v2\/media\/609"}],"wp:attachment":[{"href":"https:\/\/hiphopnewsjournal.com\/staging\/wp-json\/wp\/v2\/media?parent=608"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hiphopnewsjournal.com\/staging\/wp-json\/wp\/v2\/categories?post=608"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hiphopnewsjournal.com\/staging\/wp-json\/wp\/v2\/tags?post=608"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/hiphopnewsjournal.com\/staging\/wp-json\/wp\/v2\/yst_prominent_words?post=608"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}